Wednesday, April 25, 2018


Where do I even begin? Ive been crazy ass busy with track stuff and its literally way too much I need to clone myself or something but its balancing out just going a mile a minute. I wish I could sit back and appreciate but shit more work to do so admire later and work now! Riding is like my 19th focus right now which is crazy but it is what it is. Been having fun on the bike just not enough LOL. Worlds is within 45days or so? Haha. Gonna be a fun trip and chase results like I deserve em! Tracks just doing stellar I love seeing the work turn into opportunity and we are still very much not done. As Geoff Willis once said "big plans" Didn't have much to type but wanted to make an effort. Live life full throttle people and work hard love hard and take chances. Love ya~

Thursday, March 1, 2018


Kinda funny that the culmination of so much effort and work gets finalized via a crayon and a napkin scribble at a Red Robin dinner. World be funny like that sometimes and keeps ya humbled and grounded. Cheers to keeping it simple and fun out there!

Tuesday, December 5, 2017

Track Ops

So in speaking with a few track operators today I offered some advice and figured I might as well follow it up with more info and hopefully it helps. Its going to be a mess scattered with ideas and information overload but I personally love when I can go back and read again and refer back to things. Enjoy and cheers to you even showing the commitment to seek out advice. You are a selfless person and Ive never met you and I know what you sacrifice already to make your local program even exist. Heres my advice and hope it helps!

Track Points- Learn how they work and the ins and outs of them. In speaking with someone today they told me they can win #1 track in their state because they dont race enough. I looked up his track and he was only 300 points behind the leading track. 300 points is NOTHING. Thats literally getting 6 new riders to commit to racing and getting memberships and racing 5 races. This person was 6 riders away from his goal. He likely didnt know the ins and outs. I will give you them in a nutshell in hopes you see why retention is the name of the game. A new full member is worth 55 points to your track. They can definitely earn you more but if you can get 55 points out of them you are doing better than 90% of the tracks out there. Its a sad fact that your average person is going to have just a handful of local races, so we need to focus on the new riders that you get and getting them to race minimum 5 times. What we do is we offer when we sell the membership we will add the 5 races into the system for lets say $8 a race instead of the $10 fee. The rider saves some money and you the track are ensured they will race 5 times to get their max savings. What we also can do is offer them the 5th race free. Most people love free. We hand out number plates that are $2 to create and the bottom has 5 circles on it and we give them a circle "SC PAL" sticker the first 5 times they race. When they hit the 5th race they get a freebie and we just punch a hole in the plate to notify the freebie has been redeemed. RETENTION is what I see as the biggest problem in BMX. We have a great sport but its not easy and to get to the real fun part I think you gotta get comfortable on your bike, balance in the gate, make a few friends etc. That takes time and to make that time occur I gotta get you to stick around for 5 races. The track gets points and hopefully you stick around longer. WIN WIN situation.

Giving Back- I have never seen a BMX track that generates $100k in profit. Ive seen million dollar tracks but never one that could support a household. If you need the track to pay your bills I hope it works. But for the ones who just go volunteer with no kickback I say this. REINVEST. Too many times do tracks not give back and not invest into their facility. Into the ridership. Into anything. In the past year at my track we have given out over $10k in "stuff". Backpacks, Jerseys, gift cards, raffles, national entry fees, its been never ending. To me the small amount of "profit" is better spent on giving your core riders a reason to come back and race more. Incentives are the key that nobody has figured out yet. I ran a jersey series 8 races earned you a jersey and if you did class and cruiser you got pants too. Now everyone knows you could buy any jersey for $80. You could buy any pant for $80 also. But   you cant earn a possible 1600 points and get that gear at the same time, so it added value to them racing. Our numbers during the jersey series were 120+ riders per night which is about 40 extra people. And some would ride both bikes which is double the entry fee. Again that money was reinvested to add value and riders appreciate that. Greatly.We partnered with FLY Racing and when you can use the purchase power of ordering 100 jerseys you can negotiate a price break and use the money saved to...... REINVEST again. You can never have too many incentives. Give back.

Be consistent. BMX is a life altering sport and schedule. You need to program your race nights so that people and families just automatically block off those nights of the week. You as a track operator you know you cant take a night off and you never should if you want the best results. You need to get the momentum going and when the rider count is growing nothing will kill that faster than a closure for some reason. Rain should be the only reason you close. Consistency is key. If its one night a week or three you need to make it so ppl know beyond a shadow of a doubt that you will be running.

Team sheets. These are normally viewed as national only right? You can run them locally and have a blast with them. I run them with promos and we point the novice classes with the same points as the experts. Rider count is usually the deciding factor and I will upload or email a copy of the point scale to anyone intersted. I collect $5 for each team sheet and I usually pay out $100 gift card for the winning team. The point is to not worry about breaking even on the $5 entry but you are again adding VALUE. its an exciting feeling for someone to win those and novice riders and groups and families really enjoy them. This was a great thing for us and you could also skip the gift card and do a traveling trophy of sorts where it goes with the winning team and comes back the next week. Ideas...

Thats all for now I have alot more to say and plenty more intricate details but I need to sleep cuz work calls! leave a comment or PM me on FB for more of my ideas and execution. Cheers.

Saturday, September 30, 2017


Its far past time to show some thankfulness. People dont do it enough because its sometimes just a word. Thanks. And you go about on your day. Not today people because today I am extremely thankful. And you will get a shoutout if you deserve one and if I missed ya my apology but these are just the standouts at the moment. First of all thanks to situations and opportunities. This is not a person in the sense that nobody is to directly acknowledge but amen to the opportunities put in place or making the right decisions and wrong ones too! Now onto the squad for todays event in no particular order as the whole it takes a village thing and nobody is more important than the next comes to mind. Seth and Benny helping kids take that first lap you guys probably have yet to see how important that is but in time you will see it and learn that arguably giving the kid that confidence that they can charge the track and knowing you guys are going to make sure they survive it is a BIG deal. Without that safety net that you guys provide quite frankly I see way less kids going for it on their own. Cheers gents. The Verduzco family and Mr Salazar from Ruthless Racing. Top notch help from start to finish. Jeff was one of the first dudes there today and one of the last to leave. Helped immensely as a group cant say enough from the snack shack ladies to the loaner bikes they killed it. Jeff Sereni working the hill and handling the critics and taking notes on all the improvements we will be making going forward. Always need someone to run blocker and keep things on course, thank you sir. Marisa and Kim handling registration in its entirety was a blessing and knowing those two have things handled made it easy to float around and do small things here and there. Packing bags cuz supposedly we ran out? Meh. I saw plenty of extras. Taking care of the whole reg process was priceless in its own way. Nicole Davis that ability to host these events knowing we have quality loaner bikes ready to go and now safety equipment as well? A month ago I would have procrastinated this event just because trying to get loaners set for this many people would have been a logistical nightmare. Today? Simple as rolling them out by size and setting them out for use. Done. Effortless. Your opportunity provided that and it does not go without notice. Lastly, the ridership. You the riders dictate the success and ultimate failures of tracks. You have several tracks to go to especially in the bay area. We have several tracks that run similar schedules and as much as I appreciate that we can all survive splitting the pool I def consider that if we were forced to frequent  other tracks out of necessity it would help some programs. But the ridership when we started doing rider aimed promo to really give back to the core of our support system they did right by us and have come out in droves. Days like today its not even core riders with memberships its the new riders. But week in and week out you can definitely see the riderhsip staying consistent and making it happen. We have done amazing things this year from a new gate to asphalt turns and an impressive run for state championship rights next year. While most are still works in progress I can say I look forward to keeping things on the right track and have several ideas to give you riders a good reason to keep coming back and making you proud to call Santa Clara PAL your local track. See ya at the next gate drop my friends!

Sunday, July 30, 2017


And just like that another worlds championship is in the books. For some it was a culmination of effort that hopefully paid off with a ranking to hold for a year and memories to hang onto for a lifetime. For myself I would have to say it was a little bit different. I didn't come in with much expectation and my level of preparedness would be about a zero in most people's eyes LOL. I could likely force time to make things priority to be more prepared but just not what I'm prepared to do at the moment. Results were pretty soft nothing to shake a stick at by any means with a pair of "got smoked" finishes lol but all in good shape healthy and will continue on. Today's blog is more for the aspect of why I come to enjoy BMX more and more away from the actual riding and get more from the significance of the company that I keep. I had the core of my crew with me on this trip with the Sereni family, Bobby Esquivel who I haven't traveled with in years, Christina Lopez and her son Pablo and lastly the Benthins. Breaking down the dynamics is always fun and just looking back on a fun week... Sereni's are always chill we mesh well they share the same likes and dislikes and definitely extended family for sure. Consistent and reliable never a race without them really. Bobby I have not had the time to go to many a races with due to just real life and families taking up priority which is fine and a blessing. It was a solid trip getting back to catching up with him and telling stories of the past and reflecting on great memories. He drew the short straw and had to tag along to bring me to the airport at 3:45am so kudos for that! Not sure when we will get to share the stories like I mentioned again so definitely will hold onto those moments for some time. Christina and Pablo were a treat As I haven't seen them in a couple years and it was nice to catch back up and check on them and see how TX has been treating them. Pablo rode very well and made a deep run into qualifying and look forward to seeing how much he puts into the craft in the future. Christina and me had quite a few interesting conversations about bmx and the characters that compromise it, we share some different opinions for sure but both have a mutual respect for each other so even though we don't see eye to eye the conversation was great. As always you can usually tell someone's character by their children and Pablo is a solid indicator as to how she is and who she is as an individual. Love her much and was great to banter and politic bmx a bit :) and lastly the duo of Alena and Brandon! Haha I always tell people to see who you really like or dislike just stay around them for a long period of time. That's couldn't be any more true in this case! Let me go on record as to state that Alena is a great kind person who has a funny accent but the biggest heart. On the contrary this asshole Brandon is something else!!! LoL totally kidding it was a blast hanging with them and look forward to seeing them in the future. BMX is a great way to really align yourself with people get to know them at an accelerated pace and this week was no different. Cheers to the first trip with some people and the early groundwork now done to build memories and solid friendships from. #PALLOCALS

Saturday, July 22, 2017

Hi kids!

I know I've mentioned it before but in definitely sure that half my blogs are generated from terminals in airports all over the place. Today is much of the same with an early morning flight I'm generally in pretty early and had the privilege to meet a pair of retired teachers on the way to an annual reunion they have each year in different parts of the country. They just so happened to be headed to Atlanta today and asked me the typical questions what's in the bags and what not. I told her BMX bikes and she related because she grew up in the same city that Pink is from and her husband does BMX, I chuckled and told her it was actually motorcycles that he does but hey same difference I'm sure he rode bmx at some point LOL. She goes into the next series of common questions and asks if I've ever had any injuries. I usually downplay the injury side but for the sake of conversation I decided to let her know the full range and rattled off a few surgeries this bone that bone a handful of teeth and a spleen that cost me more than a house. One of the teachers was bewildered and said "well you don't sound very good" hahahaha I told her she was exactly right! We joked a bit and she said well you must have a good amount of passion and I told her she was right about that and I'm too silly to walk away. I wished them well as it was time to check my bikes in and low and behold as I get to security they are just two people in front of me. They were "old" but in good shape having zero issue whatsoever and a TSA agent asked one of them if they would like a wheelchair this lady sharp as a tack says "no thanks but keep an eye on this guy" and nudges my direction. I start cracking up laughing and the three of us are just hysterical. It was a good start to what shall be a long travel day. Wheels up in a bit to ChIraq and then off into Charlotte. Let's get this worlds started!

Wednesday, July 12, 2017

Better Late?

Never fails I commit to blogging on a more consistent basis and I cant even get two posts in the same month LOL. Lets catch all 3 of you viewers up haha. Tracks been killing it and a few people have noticed the points chase and it has become a "thing" it will be interesting to see what changes are made and how people go about stopping the master plan. I came up with a cool concept today for it to have people earn free state finals entries but Ill keep it under wraps for the time being. Excited though. SX dropped a new frame this week and it looks pretty good. I wont leave my carbon but I do like the look of the bike and wish I was balling and could afford a second bike haha. Worlds is just around the corner and if you are hoping to hear some epic rant about Ive been waiting my whole life to represent our country and blah blah blah you aint getting it. Im gonna ramp some shit and race my bike the same way I do at 15 other races throughout the year just so happens this one carries some prestige if you make the main. Catch me tryin to crash dudes in 30-34 Men. Leaving to Vegas tomorrow for a brutally small indoor arena race that will be fun regardless of outcome, stoked to hit the casino slots and waste some hard earned money #theamericandreamtheysaid... Thats about all folks wish I had some more but its business as usual quite frankly. Be kind to each other! Australia 2009 on my USA shit!